Ready for Campaign Audit
Enter your ad data manually, drop a CSV/Excel file, or paste a Google Sheet link.
Meta Ads Inputs
Meta terminology applied
7 Fields
PKR
PKR
Total advertising budget spent
Total number of ad views
Unique accounts that saw your ad
Total clicks redirecting to destination
Total successful sales/actions tracked
PKR
PKR
Gross sales generated from campaign
PKR
PKR
Cost of goods sold and delivery/shipping
Calculations update live
0/ 9
Campaign Health: 0 / 9 color-coded metrics in green zone
Enter campaign numbers below to analyze performance across all 9 core benchmarks.
Awaiting Data
Cross-cutting health:Pixel / CAPI, Attribution & Learning Phase checks
Calculated Performance Metrics
Real-time analysis with benchmark status indicators & diagnosis (PKR)
Start entering your campaign data to see analysis
Fill in your ad spend and impressions on the left to reveal performance metrics and diagnosis reasons.
Frequency
—Impressions ÷ Unique Reach
OptimalHigh
CPM
—(Total Spend ÷ Impressions) × 1,000
OptimalHigh
CTR %
—(Link Clicks ÷ Impressions) × 100
PoorTarget
CPC
—Total Spend ÷ Link Clicks
OptimalHigh
CR %
—(Conversions ÷ Link Clicks) × 100
PoorTarget
CPA
—Total Spend ÷ Conversions
OptimalHigh
AOV
—Total Revenue ÷ Conversions
Neutral metric — benchmarks vary by product catalog
ROAS
—Total Revenue ÷ Total Spend
PoorTarget
Net Profit
—Revenue − Spend − Product/Delivery Cost
PoorTarget
Net Margin %
—(Net Profit ÷ Revenue) × 100
PoorTarget
Thresholds:
Click “Reason” to diagnose issuesGreen (Target)
Yellow (Acceptable)
Orange (Caution)
Red (Needs Action)